Whatnot

Whatnot is the largest live shopping platform in the US, UK, and Europe, founded in 2019 by Grant LaFontaine (CEO) and Logan Head. Headquartered in Los Angeles with approximately 800 employees, Whatnot operates as both a marketplace and livestream platform where sellers promote products and field questions from potential customers during live shows. Originally started as a marketplace for Funko Pop figurines, Whatnot has expanded to offer 250+ categories including coins, sneakers, fashion, electronics, sports and Pokemon cards, plants, jewelry, and more. In 2024, sellers on Whatnot sold $3 billion worth of goods via live sales, primarily in collectible categories. The platform emphasizes the social, interactive nature of shopping where buyers can connect with sellers in real-time.