Shopify Live enables merchants to host livestream shopping events directly from their Shopify stores, allowing customers to purchase products during live video broadcasts. The platform supports selling through TikTok, Instagram, YouTube and on Shopify-hosted pages.

Shopify Live Shopping integrates with social platforms allowing merchants to stream live shopping events where viewers can purchase products in real-time. The feature leverages Shopify's product catalog and inventory system, with live chat integration for customer engagement. Shopify has partnered with platforms like Whatnot to expand live shopping capabilities.
Real-time livestream shopping directly on Shopify stores
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