ProMax is a comprehensive automotive software platform with 25 years in the industry, offering an all-in-one solution that combines CRM, desking, website, inventory, credit solutions, and data mining.

ProMax has been a leading provider of automotive dealership software for 25 years, delivering integrated tools that streamline sales operations. The platform combines CRM capabilities with desking software, custom website services, inventory management, credit solutions, call tracking, and data mining features into one seamless system designed to optimize dealership operations and sales performance.
Complete automotive software solution combining CRM, DMS, and dealership management
Visit ProMaxCloud-based CRM solution for automotive and telecom dealerships
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eLEAD CRM is a cloud-based customer relationship management solution tailored for dealerships in automotive, powersports, marine, mobile communications, and telecom industries. Now part of CDK Global, it helps dealerships manage leads and automate customer interactions.
The 2026 Dealer's Guide to Automotive CRM
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eLead CRM, now part of CDK Global, is a cloud-hosted platform built specifically for automotive dealerships. It handles lead tracking, customer communication, service scheduling, and sales reporting from a single browser-based interface with automotive-specific workflows.
The AI-Driven CRM and Agent Platform for Higher Ed
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Element451 is an AI-first engagement platform for higher education that combines AI agents, marketing automation, application management, and student engagement tools. It serves 350+ institutions supporting over 60 million student journeys.