Pathmatics (Sensor Tower)
Market intelligence platform acquired by Sensor Tower that provides paid digital and social media advertising insights. Tracks ad performance across display, social, video, mobile, and native advertising with competitive intelligence and creative-level insights.
What is Pathmatics (Sensor Tower)?
Pathmatics Explorer is a marketing intelligence platform that creates transparency in digital ad performance. It combines Pathmatics' paid digital and social media platform with Sensor Tower's mobile app and publisher analytics to offer comprehensive digital advertising and mobile intelligence. The platform allows users to track ad performance across all major channels, gain creative-level insights including language analysis and creative placement tracking, and use advanced comparison tools to benchmark competitors and optimize strategy.
