Skai (Kenshoo)

Skai is designed for brands and agencies to plan, launch, optimize, and measure paid media across search, social, retail media marketplaces, and other walled-garden channels from a single interface. The platform unifies data from 100+ publishers and retail networks, applying real-time analytics, predictive modeling, and incremental testing to surface budget and bidding recommendations. Core capabilities include media spend connection to sales outcomes, channel silo reduction, and sophisticated budget allocation and bid optimization. The platform includes Celeste AI providing proactive insights, smart recommendations, and continuous optimization. Skai serves enterprise brands managing complex multi-channel campaigns.