Outfound: Outbound Sales Analytics & Attribution

Outfound is an analytics, attribution and data-ownership layer for outbound sales teams. Rather than replacing your sequencer, it sits on top of the ones you already use; Instantly, Smartlead and EmailBison; and retains the raw event data those platforms only expose as pre-aggregated reply and open rates.

What it does

• Deep analytics. 50+ metrics across campaigns, copy, lead categories and mailbox health, served from an OLAP warehouse that refreshes every three minutes.
• Multi-touch attribution. Tracks the full chain from email sent through sign-up, meeting booked and closed-won revenue, including prospects who convert without ever replying.
• Infrastructure health. Scores every mailbox on a three-level percentile ranking with volume chunking, so a low-volume mailbox is not compared against a high-volume one. Disconnect rate is surfaced as a leading indicator.
• Copy and offer analytics. Reply categorisation on two axes; sentiment, and human versus auto-responder; using custom taxonomies rather than a fixed built-in list.
• Lead database. Auto-populates from every campaign run, searchable across clients and exportable by CSV or API.
• AI data agent. An MCP server exposes 20+ read-only, tenant-scoped tables to Claude, Cursor or ChatGPT for plain-English querying of the live warehouse.

Who it is for

Built for agencies running outbound across multiple clients: separate workspaces per client with full data isolation, three roles with 13+ permissions, per-client CRM, Slack and webhook integrations, and scoped API keys at org or client level.

Pricing

Priced on email volume rather than seats, with unlimited team members on every plan. Three tiers cover 300,000, 500,000 and 1,000,000 emails per month plus pay-as-you-go overage. All tiers include onboarding; consulting cadence and tech & ops audit frequency increase with the tier. Pricing is quoted via a booked call rather than published.