Market Leader

Market Leader is a recognized industry leader in the real estate lead generation space since 1999. The platform provides a powerful combination of real estate lead generation and lead engagement tools connecting agents with a steady stream of exclusive new leads each month. Market Leader's lead generation offers predictable, exclusive leads in desired coverage areas not shared with other agents. The CRM is specifically designed for the way agents work, with features that track lead activity, support long-term follow-up, and connect conversations to real estate-specific actions like inquiries, listings, and transactions. The platform provides customizable IDX websites for lead capture and conversion. Integration with 40+ lead sources including Trulia, Zillow, and Realtor.com ensures a steady stream of leads. Marketing automation and real-time push notifications keep agents engaged with prospects. Market Leader has been widely recognized as an industry leader in real estate lead generation for over 25 years. Starting at $189 per user/month, pricing varies based on whether you choose lead generation, the system, or a package bundling both offerings together.