Mapp Cloud is an insight-led customer engagement platform that combines AI-powered digital analytics and marketing automation. The platform unifies customer data to provide a single customer view and enables personalized campaigns across email, SMS, app, web, and advertising channels.

Mapp provides a Customer Data Platform (CDP) that unifies data from various sources including websites, eCommerce systems, loyalty platforms, CRMs, and mobile apps to build comprehensive customer profiles. Features include AI-generated customer insights, one-to-one personalization, and cross-channel execution (email, push, SMS, web, advertising). The Whiteboard campaign builder offers marketers an intuitive interface for creating marketing automation workflows extending from email to mobile and beyond, with direct connectivity and import/export capabilities with data sources.
Insight-led customer engagement platform with AI analytics
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