
Zeta Marketing Platform (ZMP) is a fully integrated solution combining Zeta CDP, Zeta ESP, and Zeta Activation. The platform empowers marketers to create individualized customer experiences across channels using unified customer data, with AI-powered personalization and real-time campaign execution. Zeta's native CDP leverages its identity graph of 240M+ global identities to recognize and engage real people, while the industry-leading ESP delivers cross-channel experiences. Recently acquired Marigold's enterprise business in 2025, consolidating leading marketing automation assets.
AI marketing cloud with identity-powered activation
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B2B marketing automation platform for simplifying strategy
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