Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and consumer data to enable brands to acquire, grow, and retain customers. The platform unifies owned and paid channels with CDP, ESP, and activation capabilities for omnichannel marketing.

Zeta Marketing Platform (ZMP) is a fully integrated solution combining Zeta CDP, Zeta ESP, and Zeta Activation. The platform empowers marketers to create individualized customer experiences across channels using unified customer data, with AI-powered personalization and real-time campaign execution. Zeta's native CDP leverages its identity graph of 240M+ global identities to recognize and engage real people, while the industry-leading ESP delivers cross-channel experiences. Recently acquired Marigold's enterprise business in 2025, consolidating leading marketing automation assets.
AI marketing cloud with identity-powered activation
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