Luru is an AI-powered sales automation company providing AI SDRs that discover the right leads, write human-quality messages, and book meetings for users across email and LinkedIn. The platform helps B2B teams scale outbound without sacrificing quality.

Luru AI SDR discovers the right leads using buying signals like funding, hiring, company news, and tech changes to time outreach with context and boost replies. The platform generates human-like, hyper-personalized emails tailored to each prospect's role, company, and context. Luru uses domain-trained models, human-in-the-loop reviews, and a multi-agent architecture to enable research-backed, personalized outreach at scale. The platform seamlessly integrates with CRMs like Salesforce or HubSpot, automatically updating lead data, logging conversations, and tracking outcomes. Luru was born out of real problems faced during a previous stint as a Chief Revenue Officer.
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