Lotame
Lotame is a customer data platform and data management solution providing audience creation, enrichment, insights, and activation capabilities. With 20 years of data expertise, it offers syndication, identity resolution, and first-party data onboarding for advertisers and publishers.
What is Lotame?
Lotame Solutions, part of Epsilon and Publicis Groupe, delivers a comprehensive CDP solution called the Spherical Platform. It provides data collaboration capabilities with 100+ integrations across major DSPs and marketing platforms. Features include audience creation and modeling, behavioral segmentation, CTV targeting, identity resolution and activation, first-party data onboarding and management, revenue and monetization capabilities, and advanced reporting and analytics.
