Insider One (formerly Insider) is an AI-powered customer engagement platform that brings together marketing automation, customer data, and personalization capabilities in one unified platform. It was recognized as a leader in The Forrester Wave and IDC MarketScape for AI-enabled marketing platforms.

Insider One combines customer data, automation, and messaging channels in one platform, building 360-degree customer profiles from web, app, CRM, and backend events. Email features include a modular editor, dynamic personalization, real-time previewing, and AI-powered personalization tied to behavior, cart activity, browsing intent, and more. The omnichannel marketing platform offers deep segmentation, AI-powered predictive capabilities, and 120+ behavioral attributes to maximize personalization and enhance ecommerce email marketing.
Salesforce Marketing Cloud Account Engagement - B2B Marketing Automation
Founded
G2 Rating
Starting Price
Pardot (now called Salesforce Marketing Cloud Account Engagement) is a B2B marketing automation platform that helps marketing and sales teams build targeted campaigns, manage leads, and accelerate pipeline through account engagement strategies.
Your Customer Data, Marketing Automation & Analytics, Together
Founded
G2 Rating
Starting Price
Ortto (formerly Autopilot) is an all-in-one marketing automation and customer data platform combining customer data, messaging, and analytics. The platform features a no-code interface, advanced journey mapping, and AI-powered capabilities.
Customer Data Platform with email marketing and AI agents
G2 Rating
Starting Price
Optimove is an enterprise CDP with email marketing solution and AI agents. Pricing typically ranges from $4,000 to $25,000+/month based on database size and modules.