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Pardot

Pardot (now called Salesforce Marketing Cloud Account Engagement) is a B2B marketing automation platform that helps marketing and sales teams build targeted campaigns, manage leads, and accelerate pipeline through account engagement strategies.

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United States

Founded 2007

What is Pardot?

Salesforce Marketing Cloud Account Engagement (Pardot) is a B2B marketing automation solution focused on lead generation, nurturing, and account-based marketing. The platform integrates deeply with Salesforce Sales Cloud and provides email marketing, landing pages, lead scoring, and engagement tracking. Pricing is per-organization based on contact limits, with Growth tier at $1,250/month for 10K contacts. Requires Salesforce Sales Cloud licenses ($25-$300/user/month) for operation.

Pricing

Starting Price

$1250/month

Categories:

Email Marketing & Marketing Automation

Pardot

Salesforce Marketing Cloud Account Engagement - B2B Marketing Automation

G2 Rating
4.0/5
Starting Price
$1250/month
Funding
Public (CRM)

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