Pardot
Pardot (now called Salesforce Marketing Cloud Account Engagement) is a B2B marketing automation platform that helps marketing and sales teams build targeted campaigns, manage leads, and accelerate pipeline through account engagement strategies.
What is Pardot?
Salesforce Marketing Cloud Account Engagement (Pardot) is a B2B marketing automation solution focused on lead generation, nurturing, and account-based marketing. The platform integrates deeply with Salesforce Sales Cloud and provides email marketing, landing pages, lead scoring, and engagement tracking. Pricing is per-organization based on contact limits, with Growth tier at $1,250/month for 10K contacts. Requires Salesforce Sales Cloud licenses ($25-$300/user/month) for operation.
Pricing
$1250/month
Salesforce Marketing Cloud Account Engagement - B2B Marketing Automation
G2 Rating
4.0/5Starting Price
$1250/monthFunding
Public (CRM)
