Gradient Works

Gradient Works enables sales teams to adopt dynamic books, increasing pipeline by ensuring the right reps are always working the right accounts. Instead of assigning reps a static list of hundreds of accounts, Gradient Works gives each rep a small, curated book of their best-fit accounts. When an account goes unworked, it automatically returns to the pool and gets replaced with a fresh one. The platform improves account segmentation using AI for data enrichment and account sourcing, and streamlines operations with effective routing and territory management. RevOps and Sales Ops leaders are typically the champion and decision maker, while CROs and VPs of Sales are economic buyers. Founded in 2020, the company targets upper mid-market B2B software companies with 200-2,500 employees and Salesforce as their CRM. Customers include Box, Upwork, QuotaPath, Orum, and LinkSquares.