FullStory

FullStory offers a behavioral data platform with session replay, conversion analysis, and customer journey mapping capabilities. The platform automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Founded in 2014 in Atlanta by Bruce Johnson, Scott Voigt, and Joel Webber (formerly at Google), FullStory is valued at $1.8B and has raised $196M in funding. Recent acquisitions include Usetiful (digital adoption platform) in 2024, expanding FullStory's capabilities into personalized experience delivery for feature adoption, user engagement, and conversion rate improvement.