Fudge is an AI-powered Shopify store editor and page builder that lets you describe what you want in plain language, and Fudge builds landing pages and edits your storefront with native theme code. Founded by Jacques and Simeon, it started as a performance product before pivoting when AI made faster iteration possible.

Fudge is a Shopify-native AI page builder and storefront editor where users can describe what they want, and Fudge generates on-brand landing pages or makes changes to the site. Teams use Fudge for ad-matched landing pages, campaign launches (BFCM/seasonal), bundles, promos, and CRO improvements across existing pages. Fudge earned Built for Shopify status in November 2025 and was featured on the Shopify App Store home page as a Staff Pick. Hundreds of e-commerce stores doing millions of dollars in revenue rely on Fudge to continuously build pages and ship improvements.
AI Shopify page builder and storefront editor
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