CDP.com

CDP.com serves as the definitive guide to Customer Data Platforms. A CDP is software that collects, unifies, and activates customer data from multiple sources into persistent unified profiles. CDPs are designed as the central system of record for customer data. The term was coined by David Raab in 2013, and CDPs have evolved through three architectural generations, each closing the Customer Intelligence Loop faster - from weekly/monthly cycles to continuous execution with AI agents operating in minutes. CDPs perform foundational functions including data ingestion via APIs, webhooks, file uploads, or event streams, and identity resolution to match disparate customer identifiers. CDPs provide centralized platforms for creating unified customer profiles and building personalized experiences by combining data in real-time.