
Fivetran uses a usage-based pricing model based on Monthly Active Rows (MAR). As of 2026, Fivetran has implemented connector-level MAR billing and introduced a $5 minimum charge per connection. The platform offers 4 pricing plans: Free (free), Starter at $120/month, Standard (custom pricing), and Enterprise (custom pricing), with enterprise contracts running $5K-$50K/month. A small deployment with 2M MARs/month costs $700-$2667, 10M MARs/month gets into $10K a month, and costs can reach six figures annually. Fivetran offers Enterprise License Agreements (ELAs) with fixed annual pricing with no consumption limits for customers moving entire data integration workloads or prioritizing cost predictability over savings. The platform connects data from SaaS platforms and databases to cloud data warehouses, supporting leading data warehousing platforms like Snowflake, RedShift, BigQuery, and Azure Synapse Analytics.
Fully managed data integration and connectors for ELT pipelines
G2 Rating
Starting Price
Funding
Marketing Customer Data Platform (CDP)
Salesforce CDP is a customer data platform that unites data from marketing, sales, commerce, service, and IT into an integrated platform for building unified customer profiles and marketing activation.
Visual automation and integration platform for complex workflows
Founded
Starting Price
Make (formerly Integromat) is a visual automation platform offering no-code workflow automation across 3,000+ apps and APIs. It uses a credit-based system for flexible pricing.
Customer data platform with value-based unbundled pricing and industry-first mobile SDK
Founded
G2 Rating
Starting Price
mParticle is a comprehensive customer data platform with value-based pricing model using mParticle Credits, seamless integration with marketing and analytics tools, and the most capable mobile data collection in the CDP market.