ContentCal (Adobe)
ContentCal was a business-to-business software-as-a-service content marketing platform that allowed users to manage their social marketing planning and processes. Adobe acquired ContentCal for more than $100 million in December 2021 and integrated it into Creative Cloud Express, discontinuing ContentCal in March 2023.
What is ContentCal (Adobe)?
ContentCal allowed users to collaborate, share, plan and publish content to drive engagement on social media, with features including tracking performance, creating reports and getting insight into what works on various channels. After the acquisition, Adobe integrated ContentCal into Creative Cloud Express, launching Content Scheduler within Creative Cloud Express. Adobe Express Content Scheduler is a suite of features in Adobe Express so you can plan, schedule, preview, and publish great social media content across platforms from one place. ContentCal shut down completely as of March 31, 2023, with Adobe suggesting users test out Adobe Express as an alternative.
Pricing
Integrated into Adobe Creative Cloud
Social media content scheduling (now integrated into Adobe Express)
Starting Price
Integrated into Adobe Creative CloudFunding
Acquired for >$100 million
