CallRail for Law / Ruler

CallRail is a call tracking solution that integrates with law firm CRM platforms like Law Ruler. The integration creates a one-way connection that automatically generates new leads or intakes in Law Ruler when someone calls any of the tracked CallRail phone numbers. If a lead already exists in Law Ruler, the call information is appended based on Law Ruler's duplicate checking rules. When calls are posted, any available UTM (keyword tracking data) from Google Analytics or Adwords automatically inserts into Law Ruler, and if call recording is enabled in CallRail, that recording will also be inserted into Law Ruler after completion. Law Ruler itself is a legal-specific CRM, client intake, and marketing automation software built for law firms of all sizes to capture leads, boost client retention, and accelerate law firm growth.