Brandwatch Influence

Brandwatch Influence operates as a module within the Brandwatch social media management platform, designed for large-scale influencer marketing campaigns from discovery to payment. The platform tracks over 50 million creators across major social platforms including TikTok, Instagram, YouTube, Twitch, Facebook, and X (Twitter). Features include advanced filtering options based on interests and past collaborations, streamlined workflow management, content ideation, centralized messaging, bulk email capabilities, and brand safety features. The platform is ideal for mid-to-large brands, agencies, and partnership managers who need comprehensive influencer management in one place. Brand safety features include approval/rejection functions, deliverable tracking, and centralized communications.