Brandwatch Influence
Brandwatch Influence is an influencer marketing platform acquired from Paladin in 2022, now integrated into Brandwatch's social media management suite. It provides influencer discovery, relationship management, and campaign tracking across 50+ million creators.
What is Brandwatch Influence?
Brandwatch Influence operates as a module within the Brandwatch social media management platform, designed for large-scale influencer marketing campaigns from discovery to payment. The platform tracks over 50 million creators across major social platforms including TikTok, Instagram, YouTube, Twitch, Facebook, and X (Twitter). Features include advanced filtering options based on interests and past collaborations, streamlined workflow management, content ideation, centralized messaging, bulk email capabilities, and brand safety features. The platform is ideal for mid-to-large brands, agencies, and partnership managers who need comprehensive influencer management in one place. Brand safety features include approval/rejection functions, deliverable tracking, and centralized communications.
Enterprise-grade influencer marketing platform for large-scale campaigns
G2 Rating
4.5/5
