Traackr
Traackr is a cloud-based influencer relationship and marketing management platform for global marketers and brands that enables influencer discovery, campaign management and performance measurement for all types of influencer activations from organic advocacy to paid partnerships.
What is Traackr?
The platform offers several core capabilities including influencer discovery to search for new partners across all major social media networks, filter based on 15+ criteria, and get predictive performance insights. Campaign management streamlines organic, affiliate and paid influencer campaigns with communications, creative briefs, campaign invitations, budgeting tools, content collaboration, and deliverables tracking. Analytics and measurement features monitor influencer content and aggregate it to keep a close eye on activity and brand mentions as contracted, and brands can evaluate how influencer initiatives, content and social channels are delivering on engagement. The network spans 43 countries and 19 languages. Traackr was named Best Influencer Marketing Management Platform in the 2022 MarTech Breakthrough Awards and powers influencer marketing programs for brands including L'Oréal, Shiseido, Revlon, Calvin Klein, Coach, and AB InBev.
