Zia is the first conversational sales assistant for Zoho CRM, analyzing CRM data and integrations to provide real-time analytics, predictions, and suggestions to help teams meet revenue targets.

Zia analyzes data in Zoho CRM along with integrations to provide real-time analytics, suggestions, and predictions. Key capabilities include lead and deal scoring (1-100 scale), win probability prediction, conversion prediction, best time to contact recommendations, email sentiment analysis, data enrichment, and Ask Zia for natural language queries converted to charts. Zoho introduced Zia AI Agent Studio in 2025 for building and deploying custom AI agents that can retrieve records, update data, and automatically create tasks.
Zoho CRM's Conversational Sales Assistant
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