Zillow Premier Agent
Zillow Premier Agent is an advanced marketing and advertising program that launched in 2008, allowing agents to receive leads directly from Zillow based on target zip codes. Agents can focus on specific markets or neighborhoods while capturing high-intent leads from users showing direct interest in buying or selling property.
What is Zillow Premier Agent?
Zillow Premier Agent allows agents, teams, and brokers to purchase display ads in specific ZIP codes across the Zillow network, capturing leads who might be casually browsing properties long before they contact an agent. The average cost per connection is $223 in major metro areas and $139 in non-major metros. Contracts are not required, but benefits include discounts and prioritized access to new inventory, with six-month contracts as the minimum recommendation. Zillow's data shows that agents using Premier Agent close 60% more transactions than those who don't.
Pricing
$139-$223 per lead connection
Real estate advertising and lead generation platform
Starting Price
$139-$223 per lead connectionFunding
Public (Z)
