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YouTube Shopping

YouTube Shopping allows creators and merchants to feature shoppable elements directly in their videos, enabling viewers to purchase products without leaving the platform. Products can be linked in video descriptions and highlighted with pause-screen ads.

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United States

Founded 2005

What is YouTube Shopping?

YouTube Shopping integrates with ecommerce platforms to enable product purchases directly from video content. Creators can tag products in their videos, utilize QR codes and pause-screen ads for product discovery, and drive viewers to checkout. YouTube has partnered with Shopify and other platforms to facilitate direct product linking from creator channels.

Categories:

Ecommerce GTM & DTC Apps

YouTube Shopping

Enable shoppable videos and products on YouTube

Funding
Public (GOOGL)

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