Versium REACH

Versium REACH matches first-party customer data against Versium's proprietary B2B2C Identity Graph containing over 2 billion contact points. The platform enriches datasets with demographics, consumer and business contact information, address data, and firmographics. Predictive analytics employ machine learning to identify valuable prospects and forecast customer actions. Users can build targeted look-alike, persona-based, and account-based marketing lists using over 80 demographic filters for digital, email, and direct mail campaigns. RESTful APIs enable developers to integrate data enrichment and cleansing into existing tech stacks with identity resolution, email validation, and lead scoring automation. Robust encryption and CCPA compliance ensure data security.