Unbounce Smart Traffic

Unbounce is a landing page builder and CRO platform with Smart Traffic, an AI-powered feature that automatically optimizes page routing based on visitor attributes. Smart Traffic analyzes which variant performs best for different visitor types (based on device, location, browser, and more) and after as few as 50 visits has enough information to start routing visitors to the best-performing page variants. The platform allows users to create unlimited landing page variants, with Smart Traffic continuously optimizing based on user interactions. Marketers using Smart Traffic achieve an average of 30% more sales and signups on average, with pages powered by Smart Traffic seeing an average lift of 20% in conversions compared to standard A/B tests. Smart Traffic provides performance data broken down by attributes like device and location, enabling continuous optimization of visitor experiences.