
Unbabel, founded in 2013 and headquartered in Lisbon, Portugal, serves global brands helping them scale support operations without hiring native speakers for every language. The platform is a LangOps (language operations) system that blends AI translation with human editors to deliver reliable, scalable multilingual support across customer service, marketing, and product content. Using proprietary quality estimation models, Unbabel predicts whether translations meet quality thresholds or need human refinement, optimizing the mix of automation and human review. The company announced Widn.AI, a new AI-driven translation service based on its proprietary large language model (LLM) called Tower, which enables AI to translate 32 languages. Unbabel enables enterprises to automate multilingual workflows while ensuring consistent brand voice and high-quality content. By connecting with existing CRM, CMS, and support systems via native integrations and APIs, it streamlines global communication efforts. The CEO stated that human translators may become entirely unnecessary within three years.
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