Trustpilot

Trustpilot allows businesses to capture and engage with continuous customer feedback on their open platform and collect verified reviews to boost marketing and increase sales. Reviews help businesses earn trust by interacting with consumers, understanding customer feedback, and taking proactive measures to improve. The platform is free to use and open to all businesses and consumers, yet independent of both, ensuring every interaction is transparent. Consumers decide which businesses are reviewed, and once someone writes a review about a business, a profile page is created. Trustpilot uses sophisticated fake review detection technology and takes action against those breaching guidelines, as part of the Coalition for Trusted Reviews with Amazon, Booking.com, Expedia, Glassdoor, and Tripadvisor.