
Top Producer is a feature-rich real estate CRM built specifically for modern agents and brokers. The platform includes comprehensive CRM capabilities with lead management, contact management, client management, and calendar-based follow-up with reminders and to-do lists. Real estate-specific features include transaction management, listing management, drip campaigns with bulk email templates, and seamless MLS and email integrations. Top Producer offers direct MLS integration with over 320 boards, allowing agents to create and send property alerts including price changes, just-listed and just-sold updates directly to prospects. The Contact Management system includes Social Insights for continuous updates on contacts with public profiles, Property Insights showing MLS listings viewed or inquired upon, and a 360-degree view of every contact including photos, social media links, notes, relationships, important dates, tags, and status. Advanced automation features include smart drip campaigns, mobile access, and marketing tools for building lasting client relationships. Built-in solutions include full MLS integration, an AI-powered writing assistant, and a Follow-Up Coach to keep prospects and clients engaged. Top Producer can help agents farm favorite zip codes or neighborhoods using AI-driven predictive analytics (Smart Targeting) that pinpoints which homeowners are most likely to list their properties in coming months.
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