TikTok Shop

TikTok Shop was officially launched in September 2023 as an in-app ecommerce feature that combines social media with shopping. The platform enables users to upload curated products for discovery and purchase, features livestreams for product promotion, includes a resale category for luxury items, and uses algorithms to promote products based on user engagement. TikTok Shop is accessible through multiple interfaces including shop.tiktok.com/us for customers and seller.tiktok.com for merchants. Brands and creators can showcase products directly on TikTok through various in-app shopping features, leveraging the platform's algorithm and social network for product discovery and sales.