TikTok Shop is a social commerce feature that enables brands and creators to showcase and sell products directly on TikTok through in-app shopping, livestreams, and shoppable content.

TikTok Shop was officially launched in September 2023 as an in-app ecommerce feature that combines social media with shopping. The platform enables users to upload curated products for discovery and purchase, features livestreams for product promotion, includes a resale category for luxury items, and uses algorithms to promote products based on user engagement. TikTok Shop is accessible through multiple interfaces including shop.tiktok.com/us for customers and seller.tiktok.com for merchants. Brands and creators can showcase products directly on TikTok through various in-app shopping features, leveraging the platform's algorithm and social network for product discovery and sales.
Discover the Future of Social Commerce on TikTok
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