Tealium

Tealium is trusted by over 1,000 enterprises worldwide and named a Leader in the 2024 Forrester Wave for CDPs. Unlike suite-embedded CDPs tied to specific CRM or marketing clouds, Tealium is independent and serves enterprise clients including Microsoft, Hyatt, and Gap. The platform focuses on data collection, unification, and access through other tools, allowing companies to build future-proof best-of-breed tech stacks. Tealium collects first-party customer data from every source, unifies it into individual profiles, and handles both structured data like purchase records and unstructured behavioral data. The Tealium Customer Data Hub combines tag management, server-side event routing, and customer data unification with 1,300+ pre-built connectors. Tealium AudienceStream uses customer event data infrastructure to create real-time customer profiles based on business rules, resolves identity across devices, sessions, and channels into persistent profiles that update as new signals arrive, and features the industry's largest native integration marketplace.