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Tagger (Sprout Social)

Sprout Social acquired Tagger Media for $140 million in August 2023. In February 2025, Sprout Social launched its rebranded influencer marketing platform as Sprout Social Influencer Marketing (formerly Tagger Media).

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What is Tagger (Sprout Social)?

Tagger is an influencer marketing and social intelligence platform that helps brands go beyond basic influencer search. The platform offers tools to search for influencers across various platforms including Instagram, TikTok, and YouTube, with access to millions of influencer profiles worldwide (reported to be 10M). It connects millions of brand and influencer profiles to billions of social data points, offering industry-leading social intelligence and actionable insights. The platform enables brands to discover influencers, plan and manage campaigns, analyze competitor strategies, report on trends, and measure ROI. Sprout Social Influencer Marketing equips brands with AI-powered insights and advanced analytics to help marketers identify the right influencers, build authentic partnerships, and maximize the ROI of their campaigns.

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Tagger (Sprout Social)

Rebranded Influencer Marketing Platform

  • Funding


    $140M acquisition price
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