Surefire CRM is a customer relationship management platform designed for residential mortgage professionals, offering mortgage email marketing, social media marketing, lead generation, and pipeline management. Previously known as Top of Mind Networks, it was acquired by Black Knight in 2021 and is based in Jacksonville, Florida.

Surefire CRM helps mortgage professionals win new business, drive repeat business, and gain referral business. The platform's comprehensive marketing automation and content means organizations no longer need to patch multiple disparate systems together to manage emails, texts, and forms. It is an all-in-one, ready-to-use platform built specifically for the mortgage industry. Surefire has been seamlessly integrated with Black Knight's Empower LOS, an end-to-end loan origination platform, and Black Knight announced integration with its digital servicing platform to help servicers increase customer retention.
Surefire CRM and Mortgage Marketing Engine by Black Knight.
Funding
Velocify - Lead Management & Sales Software for Mortgage Professionals.
Velocify is a part of the ICE Mortgage Technology Platform that puts sales automation to work to help keep teams organized and focused on activities that drive more business. It was acquired by Ellie Mae (now ICE Mortgage Technology) in 2017.
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