Storylane signals / Pocus
Pocus gathers product usage and intent signals from marketing, customer, and 3rd party data sources in one place and triggers go-to-market playbooks based on those signals to generate revenue. Pocus AI synthesizes signals to prioritize focus and recommend next best actions.
What is Storylane signals / Pocus?
Pocus provides a Signal Marketplace that includes integrations like Storylane for interactive demos. The platform uses out-of-box intent signals and AI signals enrichment. Intent signals are any data points indicating an account's interest in your solution, from 1st party data (website visits, product usage) to 3rd party data (job changes, social engagement, review site activity). The integration with Storylane enables teams to leverage demo engagement data as part of their signal-based sales approach.
