Sprout/Brandwatch Compete

Brandwatch allows you to instantly compare social performance against a database of 100,000+ brands across Facebook Instagram X YouTube TikTok and more. Track and compare virtually every social metric from post-level engagement including likes comments shares and audience growth to share of voice reach impressions and sentiment. Social media competitor analysis is a systematic process of monitoring and analyzing information about competitors' content customer service and campaigns on social media allowing companies to examine competitors' social media strategies tactics and presence on various platforms. Competitive intelligence is research and learnings about competitors used to understand and outperform them getting to know the landscape in which an organization products and services exist and defining metrics to measure success using that information to make better strategic decisions. Mid-size to enterprise brands and data-driven marketing teams that need in-depth cross-platform market analysis thrive with Brandwatch's competitor analysis tools. The platform covers social monitoring analytics and competitive intelligence capabilities.