Software Advice, acquired by Gartner in 2014, is a review site and comparative research platform offering detailed reviews, comparisons, and research to help organizations find software that fits their needs. It is part of the Gartner Digital Markets network.

Software Advice helps buyers choose the right software through verified reviews, comparisons, and research. As part of Gartner Digital Markets, it has 2 million+ verified reviews across 300+ software categories. The platform employs strict review verification processes and vets the quality of reviews while checking for conflicts of interest. In January 2026, G2 announced an agreement to acquire Software Advice along with Capterra and GetApp from Gartner.
Software Reviews & Comparative Research Platform
Funding
Used By Count
Top-Rated Reputation Marketing Software for Local Businesses
G2 Rating
NiceJob is an all-in-one reputation marketing software that automates review solicitation, consolidates reviews from multiple platforms, and enables businesses to display testimonials on their websites.
The Most Complete Social Proof & FOMO Platform
Nudgify is a comprehensive social proof and FOMO platform that uses live data to add real-world context to websites, increasing sales and sign-ups by up to 15%. The platform offers form autocapture, 100+ integrations, 32 languages, and a nudges library.
Customer reviews and loyalty platform for e-commerce
Founded
Funding
Okendo is a customer marketing platform for e-commerce businesses, providing tools for managing reviews, referrals, quizzes, loyalty programs, and surveys. Founded in 2016, headquartered in Sydney, Australia.