Showpad

Showpad is a modern sales enablement and revenue effectiveness platform built for revenue teams. Founded in 2011, it unifies content management, sales training, buyer engagement, and analytics capabilities powered by AI that learns from every seller interaction. The platform enables marketing and sales collaboration on content, with marketing providing approved assets and tracking engagement while sales reps easily find and share content. AI-powered features deliver contextual recommendations on content and sales coaching based on seller usage, buyer engagement, and revenue outcomes. In October 2025, Vector Capital acquired Showpad and merged it with Bigtincan to create a unified AI-native revenue effectiveness platform.