Selligent (Marigold)
Selligent by Marigold is a marketing automation platform designed for large B2C brands, enabling personalized customer interactions through unified data management and campaign orchestration. The platform combines data management, campaign automation, and real-time analytics for multi-channel communication.
What is Selligent (Marigold)?
Selligent provides marketing automation, email marketing, SMS messaging, and push notifications for multi-channel communication. The platform includes audience segmentation using profile attributes and behavioral events, personalization through dynamic content and rules-based decisioning, and complex workflow automation. It is built for enterprise-level B2C relationship marketers across retail, entertainment, travel, hospitality, publishing, and finance industries. Zeta Global Holdings acquired Selligent as part of its acquisition of Marigold's enterprise products.
