SAP CPQ (Callidus)

SAP acquired Callidus in 2018 for $2.4 billion, integrating it into their customer experience suite as SAP CPQ. The solution provides dynamic pricing that meets customer-specific requirements while reducing sales team workload. Features include dynamic pricing with margin protection through SAP VCP where every price, discount, and surcharge is calculated dynamically using master data, customer-specific agreements, and condition records stored in SAP ERP. The platform integrates with SAP Hybris Cloud for Customer and supports complex subscription models, bundling, and global pricing strategies for enterprise organizations.