Salesforce CDP
Salesforce CDP is a customer data platform that unites data from marketing, sales, commerce, service, and IT into an integrated platform for building unified customer profiles and marketing activation.
What is Salesforce CDP?
Salesforce CDP (formerly CA360) consolidates customer data from various Salesforce organizations and systems into single unified customer profiles. The platform collects and structures real-time data across all systems, enabling marketing teams to build audience cohorts for activation. Primary functions include data collection, data harmonization, data activation, and insights generation. Salesforce was named a leader by Gartner in the inaugural Magic Quadrant for Customer Data Platforms (2024).
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