Sailthru (Marigold)
Sailthru by Marigold is a customer retention platform that uses machine learning-powered recommendations and predictive analytics to deliver personalized campaigns across email, mobile, and onsite messaging. The platform consolidates customer data to enable unified profiles and automated lifecycle messaging.
What is Sailthru (Marigold)?
Sailthru's machine learning recommendation engine analyzes user preferences and behavior to automate personalized content and product suggestions. The platform provides real-time data processing to instantly update marketing messages and includes comprehensive analytics for tracking campaign performance. Features include lifecycle optimization for multi-channel campaigns (email, mobile push, onsite), event-driven workflows like welcome series and cart abandonment, and integration of customer data from multiple touchpoints.
