Referralcandy Blog

ReferralCandy, founded by Dinesh Raju and Zach Cheng (both Carnegie Mellon University graduates), provides a comprehensive referral marketing platform for ecommerce. The platform has been running referral marketing campaigns every day since its inception in 2009. It includes tools to launch and run referral and affiliate programs with on-site signup widgets, referral links and codes, flexible rewards, branded pages and emails, real-time tracking, analytics, and fraud protection. ReferralCandy supports Shopify (one-click), WooCommerce (plugin), BigCommerce (one-click), Adobe Commerce/Magento (email connect), and custom stores via email, JavaScript, or API.