ReferenceEdge

ReferenceEdge provides enterprise customer advocacy infrastructure built natively on Salesforce. The platform enables companies to identify, recruit, and manage customer advocates, automate reference requests, track reference activity and outcomes, manage customer content (videos, case studies, quotes), measure program ROI, and provide sales teams with quick access to qualified references. Features include AI-powered advocate recommendations, program health monitoring, reward point systems, and integrations with complementary tools.