Prescientai

Prescient AI captures full-funnel impact including indirect halo effects campaigns have on organic lift and downstream revenue, then forecasts future performance across all sales channels including DTC ecommerce, Amazon marketplace, and retail stores. The platform connects directly to ecommerce stores like Shopify and ingests revenue, order, and customer data into the Marketing Mix Model. This data serves as the dependent variable the model uses to measure incremental impact of every marketing channel, tactic, and campaign. Prescient is backed by Headline CEAS Investments, Blumberg Capital, and Focal VC. The platform includes integrations with major ecommerce platforms and provides comprehensive marketing measurement capabilities.