Poplar
Poplar is an API-enabled programmatic platform that empowers brands to create fully dynamic, personalized direct mail campaigns. The platform combines the power of direct mail with the flexibility, technology, and speed of digital marketing.
What is Poplar?
Poplar allows users to set up and deploy both one-time and programmatic campaigns in minutes through the platform, with easy connections to leading marketing automation platforms, eCommerce stores, and cloud connectors. The platform offers five mail formats: bi-folds, tri-folds, three different sized postcards, and letters available in Black and White or Color. Users can build highly relevant prospecting audiences with access to Poplar's advanced targeting and lookalike modeling options. Integrations include top ESPs, CRMs, and marketing platforms as both technology and agency partners.
