Pencil (Brandtech)
Pencil is an AI-based tool for ad creative management that helps businesses create and generate personalized ads at scale. Founded in 2018 by former Google, Facebook, and Uber employees, it was acquired by Brandtech Group in June 2023.
United States
Founded 2018
What is Pencil (Brandtech)?
Pencil's unified editor combines image generation and creative tools directly in the Social Ads Editor. It analyzes performance data to predict winning creatives, generate content at scale, quality score ads, and optimize deployment. Results show average 48% CPA reduction, 79% ROAS increase, and 2x reduction in production time. Used by 4 of the world's top 10 largest advertisers.
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Pencil (Brandtech)
Creative AI platform generating ads predicted to win
Funding
Sequoia, Entrepreneur First
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