Pencil

Pencil uses AI to generate video ad creatives by analyzing a brand's existing assets including product images, logos, texts, brand colors, and performance data from previous campaigns. The platform automatically assembles these assets into multiple variations of short video ads (10-15 seconds, square or vertical formats) using narrative structures and simple animations optimized for short ad formats. Pencil offers a Chat to Ads feature allowing users to generate high-quality ad creatives in seconds by chatting with the platform. The system supports access to advanced video generation models for creating short-form video content, animatics, and visual sequences.