Oracle Data Cloud
Oracle Data Cloud is a data management and activation platform that organizes, analyzes, and activates both first-party and third-party customer data for media targeting and audience delivery.
What is Oracle Data Cloud?
Oracle Data Cloud platform enables organizations to create target audiences containing first-party online and offline user data and third-party data from the Oracle Data Marketplace. The platform collects data from various sources into a unified and centralized platform, segments customer data based on demographics, interests, and purchase history, and delivers audiences to display, mobile, search, social, and other media execution platforms. BlueKai is part of Oracle's data management offerings providing data management, data exchange, and analytics.
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