Open Loyalty
Open Loyalty is an open-source, API-first loyalty management platform that enables businesses to build customizable loyalty programs with gamified mechanics. The platform combines loyalty technology with expert services to help brands increase customer lifetime value across 30+ countries.
What is Open Loyalty?
Open Loyalty is positioned as a developer-friendly loyalty engine built on a headless, API-first architecture. It supports sophisticated loyalty mechanics including points-based rewards, tiered membership levels, referral campaigns, and gamification elements. The platform is used by over 100 market leaders across 40+ countries. Open Loyalty is part of OEX SA, an international capital group with 15 companies and 225 million euros in annual revenue. The company features 35+ loyalty experts and has achieved recognition from Google, Deloitte, and Gartner.
API-first engine for introducing gamified loyalty programs at scale
Funding
Part of OEX SA capital group (225M EUR revenue, 25M EUR EBITDA 2025)Used By Count
100+ market leaders
